Aping Western Culture Essay

Research Paper Writing Service Reviews

Research Paper Writing Service ReviewsIf you are looking for help with your research paper writing service, then a good place to start is by reading through a few of the research paper writing service reviews. This way you can see which service has received the best reviews, and therefore it is a good idea to consider choosing that service.You should read some of the research paper writing service reviews to get an idea of what kind of assistance they can provide you with. It is important to note that not all companies will be able to meet your needs. Each company will have different services available, so make sure that you find the right service for your needs.When you are searching for the best writing service, there are a few factors that you should consider. First of all, it is important to look at what sort of knowledge the service has about the topic you are researching. Obviously, you do not want to hire a service that does not know anything about the topic, but you also need to make sure that the company has the experience and knowledge to provide quality help with your research paper writing service.In order to find the best research paper writing service, you need to first make sure that you have the appropriate amount of research to handle. The reason why this is important is because research papers need to be able to cover everything necessary to accurately write the paper. Therefore, if you have too little information to start off with, then you may end up getting mediocre writing results.One thing that you can do to find the best writing service is to talk to other people that have used them. One of the best ways to do this is to take a group of friends out to lunch and have them each pick a service that they used for research paper writing. After they have gone over their experience, they can give you their feedback on the quality of the service.Before you decide to hire a specific writing service, make sure that you thoroughly research all of t he possible choices that you have, including yours, so that you know that you will be able to get the best results. Remember that you do not have to spend a lot of money in order to get excellent results when you hire a writing service.A couple of the factors that you should consider when reviewing research paper writing service reviews are the number of hours that they offer and the rates that they charge. These factors will have a direct impact on how much you end up paying per hour for their services. Therefore, you should always make sure that you have the time necessary to do your research and write the paper properly.The next time you are looking for help with your research paper writing service, then look over some of the research paper writing service reviews to see what services have received the most positive reviews. Take these reviews as a guide, but it is important to make sure that you have adequate time to get the research paper written properly.

The Big Short Essay Sample

The Big Short Essay SampleThe Big Short has made quite a splash in Hollywood, since it hit the screens, thanks to its low budget and creativity. It is not so much about the politics of real estate, but rather the business of stock market trading in this movie. Hence, the essay sample that you find here is on the business aspect of stock market trading.To get to the bottom of the stock market, the story moves from New York to Las Vegas, a state which is famous for its casinos. There are two types of investors there, namely the big guys and the little guys. These are called institutional and individual investors. Each type has a different view of the stock market.This short essay samples is on the corporate investor. It discusses how they get into the stock market in the first place. They start by understanding what the investment objectives are. They will then decide what sector or industry is of interest to them. This will give them a snapshot of the market, where they can determine whether the market is going up or down.This short essay samples also discusses the analysis of various companies, who would invest in a particular stock and how their stock price moves. After the analysis, these investors will have to decide if the stock will do well. They then use indicators like volume, trading volume, price, closing prices, stock splits, options, and more.The essay samples to this article discuss how people make money in the stock market. They use information that was supplied by research firms. These firms collect market data and come up with reports. After evaluating the report, a professional and knowledgeable investor will do his or her own analysis and then make a decision about whether or not to invest in a particular stock.These short essays analyze the last two segments of the film, which explain how the individual investor makes a good deal out of investing in the stock market. However, this only happens in the beginning. After a person invests in a stoc k, he or she has to wait for the results. Since the market keeps moving, no one knows when he or she will become successful in the stock market.The Big Short is a cautionary tale of how a few people can lose all their money in a matter of hours. However, many lessons in life can be learned from the movie. Everyone can enjoy watching this movie as long as they understand the lessons and take them to heart.The stock market is a business, a financial venture which involves thousands of investors. No matter how successful you become in this venture, it will not happen overnight. Hence, it is important to educate yourself about the stock market, its ups and downs, its trends, and its patterns.

Theology of Poverty - 3073 Words

Theology of Poverty: Analysis of the Historical Christian Response to Poverty in America, in the Context of our Biblical Calling By Jonathan Yang Professor: Dr. Victor Ezigbo Course: Christian Theology (THE 201) November 21, 2011 Bethel University Table of Content I. Intro A. Statement of problem pg. 1 B. Thesis Statement C. Statement of Relevance II. Two major Opposing View A. Prosperity Gospel 1. Explanation 2. Argument I 3. Weaknesses/critiques B. Holistic Perspective 1. Explanation 2. Argument I 3. Weaknesses/critiques III. Person Position IV. Conclusion I. Introduction Statement of Problem Poverty has always been a very prevalent issue†¦show more content†¦Consequently, this issue urges me to seek a more holistic approach to poverty and spread such understanding to be constantly lived out by followers of Christ; that faith without works is dead, and vice versa (James 2:14-26). Within this paper, I’ll explore and discuss these two opposing perspectives/response to poverty, in doing so I’ll come up with an conclusion that will readily help a Christian to better understand why he/she is responsible to the poor. II. Two Major Opposing Views A. Prosperity Gospel Perhaps one of the most debated â€Å"gospel† within the history of protestant church; is known as the Prosperity Gospel. Believers of such â€Å"gospel† believe in the intertwining of economic and faith. That one who is faithful to God would receive financial and economical â€Å"blessings† upon his/her life, therefore the â€Å"fruits† of one’s faith is widely connected with monetary gains. Consequently, the more faithful one is to God the more abundant of monetary â€Å"blessings† that one would receive. This view connects the concepts of one’s â€Å"faithfulness† with socio-economic status; the idea that one’s current poor socio-economic status is due to the unfaithfulness within or rather the existence of lingering sins within one’s life. In contrast, those who are more â€Å"faithful† and have lessShow MoreRelatedHistory Of South American Poverty And The Development Of Liberation Theology1451 Words   |  6 PagesLiberation Theology â€Å"But the poor person does not exist as an inescapable fact of destiny. His or her existence is not politically neutral, and it is not ethically innocent. The poor are a by-product of the system in which we live and for which we are responsible. They are marginalized by our social and cultural world. They are the oppressed, exploited proletariat, robbed of the fruit of their labor and despoiled of their humanity. Hence the poverty of the poor is not a call to generous relief actionRead MoreEssay on Liberation Theology in Latin America1734 Words   |  7 Pagessense of â€Å"consciousness† amongst the inhabitants of the Latin American countries. The industrial growth greatly benefited the middle-class and the working-class; however, the poor were driven into shantytowns and rural areas. To illustrate the great poverty of this time in Latin America, people living in â€Å"shantytowns† resided in vast settlements built of cardboard and other available materials such as metal and sheets of plastic. These â€Å"towns† frequently lacked proper sanitation. One could imagine howRead MoreLiberation Theology Essay865 Words   |  4 PagesJeremy Partin I. Title Page II. Thesis Page III. Introduction Liberation theology in Latin America was first introduced in the late 1960’s, although it became famous after the writing of Gustavo Gutierrez. The roots of liberation theology can be traced back to Europe because Catholic priests were sent there to go to school. It was there where they became radicalized and sent back to Latin America. This radicalization led many to start thinking differently, including Gutierrez. He and othersRead MoreTheological Reflection on the Root Causes of Poverty Essay641 Words   |  3 Pagescontemporary modern and global context, theology more concretely understood, is critical reflection on historical praxis. This definition emphasizes human action (praxis) as the point of departure for all reflection and as the determining factor in our encounter with the Lord and with other humans. Our actions in history (past, present, and future) shape has to shape our theological reflection and understanding. Today’s society has many problems such as poverty that causes numinous members of the societyRead MoreAfter being established in the 1930’s, St George’s crypt in Leeds managed to provide a slow and1100 Words   |  5 Pageslifetime. From looking at this contextually, we are able to look at this charity in relation to the ideas of liberation theology. This concept became very popular throughout history, giving a main focus to the actions of Christians in a community to those who are treated wrongly, not however, by a fault of their own but the structural sin of where they in fact live. This theology provides support in a situation of oppression and discrimination towards all members of society of which this occurs. GustavoRead MoreLiberation Theology Essay1157 Words   |  5 PagesIntroduction According to Enns (2008), liberation theology attempts to infer the holy writ through the plight of the poor. This movement originated from South America in the early 1950s when Marxism was the most popular theory among the poor. It was a response to the ill-treatment and poverty facing the ordinary people. It dealt with the issue of distribution of wealth among people in order to upgrade the economic status in life. This movement had strong Romanian Catholic roots bolstered in ColombiaRead MoreA Christian Theology Of Peace949 Words   |  4 Pagesworries. Peace is essential to Christianity, but what is a Christian theology of peace? A Christian theology of peace means love among all people, serenity that helps individuals see the right path of life and hope. Jesus Christ, the incarnation of God, walked the earth trying to achieve peace for humanity. Jesus Christ suffered for humanity so that humans could live in peace with one another and with God. A Christian theology of peace can bring individuals from different religions, ethnicity,Read MoreLatin America and the Catholic Church Essay746 Words   |  3 Pagesminded Catholics of the country became hopeful that the pope would somehow lend his support to the revolutionary cause. The people understood that Pope John Paul II and the Catholic Church disfavored the Marxist principles underscoring Liberation Theology. But they were hopeful that he would at least offer some words of encouragement by voicing his support and compassion for the thousands of Nicaraguans who had suffered and died at the hands of the oppressive regime (Hoyt, 1996). By doing so, perhapsRead MoreThe Relationship Between Philosophy And Theology1444 Words   |  6 PagesToday, philosophy and theology are contrasted by some members of society, specifically those who think that faith and reason can never coincide. Other people, though, see the two subjects of study as collaborative instead. Similar to how as i ntellectuals of our Church today support this relationship, the intellectuals Thomas Aquinas and Bonaventure also reinforced it in the thirteenth century. However, both Aquinas and Bonaventure have their own (sometimes differing) opinions on what the true relationshipRead MoreSocio-Cultural Oppression To Dalit. A)Inter-Caste Marriage.1565 Words   |  7 Pagesfaiths and devotions. He tried to enlarge the liberation theology in Latin America. In fact, Freire illustrated the catholic liberation theology and Marxist thoughts to create ideas of well-known literacy education for individual and social liberation and justice. When Harvard educational Review published a recapitulation of his essays, his work became popular all around the world especially India and Brazil. Freire highlighted liberation theology through his Pedagogy of the Oppressed and it widened

The Cause Of The Civil War Essay - 1940 Words

Kelah Lehart Mr. Henkel American History I October 14, 2016 The Causes of the Civil War The American Civil War divided the nation because there were tensions between the North, non-slavery states, and the South that focused on the expansion of slavery. The South believed that Abraham Lincoln planned to eliminate slavery which would destroy the growth of cotton. Eleven southern states then seceded from the Union, and became known as the Confederate States of America. When Abraham Lincoln was elected president, the South rebelled and sought to attack the Union. The war broke out on April 12, 1861 in South Carolina when the Confederate attacked the Union soldiers at Fort Sumter. The war was fought from 1861-1865 and extended as far north as Maryland and Pennsylvania, west to Mississippi, east to the Atlantic and south to the Gulf of Mexico. There were approximately 620,000 causalities and it ended with a union victory when Robert E. Lee surrendered at Appomattox. The cause of the civil war has been a debated topic for years, because there was mo re than one cause of the Civil War including: Economic Differences between the North and South, the Abolition Movement, slavery, and Abraham Lincoln’s election; however, the primary cause was the expansion of slavery and secession. Economic differences between the North and South were one cause of the Civil War. Even though the people still owned and worked their farms, the North was becoming more and more industrial. Instead of usingShow MoreRelatedCauses of the Civil War951 Words   |  4 PagesCAUSE OF THE CIVIL WAR In 1860, the world s greatest nation was locked in Civil War. The war divided the country between the North and South. There were many factors that caused this war, but the main ones were the different interpretations of the Constitution by the North and South, the Kansas-Nebraska Act, and the arrival of Lincoln in office. These factors were very crucial in the bringing upon of the destruction of the Union. They caused immediate war. In 1791, the tenth amendment wasRead MoreThe Causes Of The Civil War1016 Words   |  5 Pages In 1861, a Civil War broke out in the United States when the South declared their independence from the Union.  There is a great amount of reasons that people can argue how the Civil War was started. However, what most people don’t understand, is that most of the events leading up to the Civil War were related to slavery.  Slavery was the core of the North and South’s conflict, which led to a very vicious feud.   The immediate cause of the war was slavery. Southern states, including the 11 statesRead MoreThe Causes Of The Civil War1409 Words   |  6 PagesThe causes of the Civil War were complex and have been controversial since the country began. Some causes include; states’ rights, economics, and slavery. The most recognizable and popular cause is slavery. The freeing of the slaves was an important moral issue at the time and one of the greatest causes of the civil war. It was only by carefully avoiding the moral issue involved in slavery that Northerners and Southerners could meet on any common ground. (Goldston, 79). The time came in which ourRead MoreThe Cause of the Civil War800 Words   |  4 Pages The Cause of the Civil War Generally, it is thought to be the South’s fault for causing the Civil War. Contrary to popular belief, the Civil War was mainly provoked by the North; through using the federal government to overtake the South, removing slavery which would destroy Southern economy, and creating the moral issue of slavery. The North was the primary reason for the start of a war that ripped our country apart. The North had full control over the federal government and used that to suppressRead MoreCivil War Causes1382 Words   |  6 Pages Causes of the Civil War John Brown’s Raid vs. Industrial Revolution John Brown’s Raid was a more influential cause to the civil war than the Industrial Revolution. The Industrial Revolution caused incompability between the North and the South. The North relied on wage laborers with the new machine age economy while the South relied heavily on slaves. So, the North did not need slaves for their economyRead MoreCauses Of The Civil War1740 Words   |  7 PagesThe Civil War was not an event that erupted overnight or something that no one had seen coming. It was a result of long stemming conflicts. â€Å"The road to civil war was complex and multi-faceted† (Wells, 1). These conflicts kept creating a divide amongst the states in the nation. The divide finally became so great, that the United States split into the Confederacy (South) and the Union (North), and fighting erupted. â€Å" â€Å"The Civil War,† Randall Jimerson observes, â€Å"became a total war involving the entireRead MoreThe Causes Of The Civil War1238 Words   |à ‚  5 PagesGalindo Mr. Scheet AP U.S History 5 November 2017 Unit 4 Essay The initial causes of the Civil War have been previously discussed and analyzed by historians, but have remained one of the most controversial debates, due to its numerous causes that created the most devastating war in American history. The country had been avoiding the disputes that would later become the causes of the civil war for decades. The Mexican War is proof that the issue of slavery was put on hold by President James K. PolkRead MoreCause of the Civil War1296 Words   |  6 PagesHistory 11 12/17/2006 The root causes and precipitating events that led to the Civil War (1861-1865) The Civil War between northern and southern states was a consequence of contradictions of two social systems inside the country. At the basis of these contradictions was a question of slavery, completely determining economic and political interests of South. North strived to enforce Federal government power to protect their own economic stability. As a result the South wanted a separationRead MoreCauses of the Civil War1489 Words   |  6 PagesThe Causes Of The Civil War The Political War The North and South fought over politics, mainly the idea of slavery. Basically the South wanted and needed it and the North did not want it at all. The South was going to do anything they could to keep it. This was the issue that overshadowed all others. At this time the labor force in the South had about 4 million slaves. These slaves were very valuable to the slaveholding planter class. They were a huge investment to Southerners and if taken awayRead MoreThe Causes Of Civil War2004 Words   |  9 PagesGà ¶ksel What are the causes of Civil War? Do ethnic determinants play an important role? Why are certain parts of Africa characterized by ethnic conflict while other parts remain relatively calm? The conventional understanding on the causes of civil war especially within African countries, to a considerable degree, has being predominantly characterized to draw its root on ethnic divergences. However, such premise appear extremely difficult to be true, owing to the fact that civil war is a complex action

Dracula as a Homosexual Victim free essay sample

The treatment of Stokers Count as a repressed homosexual in Victorian England. This essay paints the title character in Stokers tour de force as the real victim, a victim of society and of orient/occident culture clashes. It examines Dracula not merely as an undead ghoul who terrorizes the London socialites, but as the embodiment of repressed homosexuality in Victorian England at the turn of the century. Dracula was the victim in Bram Stokers Dracula. He was the victim of a society afraid of change, and as such, the character acts as an expression of the authors opinion about those who reside outside acceptable British society. Stokers personal life was one in which the author could not forge a union with society for many reasons, including a childhood illness and an unacceptable lifestyle. It is believed by historians and critics that Stoker was unable to forge a union with society and this is expressed in his broken narrative form in the novel. We will write a custom essay sample on Dracula as a Homosexual Victim or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dracula the Vampire becomes a parallel to Stoker in the form of repressed homosexuality and an inability to relate to modern British society.

Marketing Research Customer Loyalty at Al

Introduction Background Information Al-Marai is the largest dairy processing plant in the Middle East. Al-Marai means green pastures in Arabic. The company came into existence in 1976 as a business partnership between three entrepreneurs. The partners were Alastair McGuckian, Paddy and HH Prince Sultan bin Mohammed bin Saud Al Kabeer.Advertising We will write a custom research paper sample on Marketing Research: Customer Loyalty at Al-Marai Company specifically for you for only $16.05 $11/page Learn More The chairman (HH Prince Sultan bin Mohammed bin Saudi Al Kabeer) felt the need to improve the traditional farming techniques to match the needs of the domestic market which was growing very fast. The chairman supervised many agricultural activities aimed at achieving the outlined objectives. The processing of milk and laban was started and this gave rise to the modern firms envisaged. The company merged with PepsiCo to produce high quality fruit juice. I nfant formula was introduced to cater for the nursing parents’ market. The company felt the need to venture into the infant formula’s market and it therefore entered into a joint venture with Mead Johnson Nutrition. This is the world’s largest and of course leader in infant formula production. Mead Johnson has over 70 products that are found in over 60 markets worldwide. It is the universal leader in paediatric nutrition. The mission of the company is to supply nutritional products that can offer infants and children a strong foundation in life. Mead Johnson has led the market for over 100 years. This is a long time by any standards. The mergers between Al-Marai and other companies is perhaps one of the reasons why it has continued to attract more and more customers over the years. This is given the fact that customer loyalty is one of the features that defines this company in the market. Problem Statement It is noted that Al-Marai is the dominant company in the dairy market with many products from one company. One cannot help but wonder why and how Al- Marai Company commands such customer loyalty as compared to other brands which are similar. It is noted that Al-Marai has a long history in the market with more than 30 years of existence. This probably gives it an edge over the competitors. This is because the products have been passed down from one generation of customers to the other. This means that since their childhood, most of the consumers today have experienced Al-Marai products. This in extension means that customer loyalty has been passed down from one generation to the other.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Al-Marai has expanded its operations beyond the original country making it the only company to export its products from the Gulf Cooperation Council region. The other companies such as Al-Safi, Nadec and othe rs rarely reach outside the borders. Their consumers are concentrated in the local market. Such companies experience unstable market shares given that Al-Marai is dominating the whole region. The Al-Marai uses various strategies to win over its customers. This study is going to look at some of these strategies. The reasons why the company is still dominating the market after many years will also be analyzed including the importance of competition in the market. The whole study will revolve around customer loyalty as far as Al-Marai is concerned. The issues mentioned above will be discussed within the customer loyalty context. The study will take the form of a ranking survey. Al-Marai will be compared to Al-Safi and Nadec Dairy Companies as far as customer loyalty is concerned. The researcher settled on the two companies given that they offer products that are similar to those of Al-Marai. The two also operate within the region where Al-Marai dominates and as such, can be considered as competitors to this company. Two physical attributes and three perceptual attributes were used to rank the three companies. The physical attributes are packaging and availability while the perceptual attributes are price, taste and texture of the products offered by the three companies. Objectives of the Study The study comprised of one major aim and several specific objectives. The major aim of the study was to find out why Al-Marai Company has customer loyalty which is dominant than that of other similar brands in the market. The following are the specific objectives of the study: Identify the various strategies used by Al-Marai Company in its production and marketing processes to establish consumer loyalty Identify and analyse the differences between Al-Marai products that make them preferred over those of Nadec and Al-Safi Identify and analyze the differences between Al-Marai company and its competitors as far as establishing customer loyalty is concerned Identify the relati onship between Al-Marai and other companies locally and internationally as far as consumer loyalty is concerned Analyse the various reasons why consumers are loyal to Al-Marai products as opposed to those of competitors such as Nadec and Al-Safi Research Questions The research is comprised of several questions that the researcher intends to answer. The questions are related to the objectives of the study. By answering the research questions, the researcher will have effectively addressed the objectives of the study. Here are the research questions: What are the various strategies that Al-Marai is using to dominate the local and international markets? What are the differences between Al-Marai products and those of competitors as far as customer loyalty is concerned? What is the difference between Al-Marai and other companies in the region as far as establishing consumer loyalty is concerned? What is the relationship between Al-Marai and other companies as far as establishing consum er loyalty in the local and international market is concerned? Why are consumers loyal to Al-Marai products and not those of the competitors? Significance of the Study The findings of this research will play a significant role in the production and marketing of dairy and other related products in the region. As far as commercial and marketing principles are concerned, the findings from this research will help marketers in coming up with strategies to win over consumers. The following are the possible significant applications of the study:Advertising We will write a custom research paper sample on Marketing Research: Customer Loyalty at Al-Marai Company specifically for you for only $16.05 $11/page Learn More The findings will help marketers in formulating effective strategies to cater for customers’ needs in the market The study will identify various strategies used by Al-Marai Company and their effectiveness in production. This will help other companies in coming up with strategies that suits their production and improves the quality of their goods hence establishing loyalty amongst the customers The findings will enable those involved in marketing to identify factors that interfere with consumer loyalty and how to overcome such challenges The findings of the study will help the management in improving the quality of goods availed to the clients in effect sustaining consumer loyalty Assumptions Made in the Study and Scope and Limitations Reichheld (201) states that it is not possible for the researcher to control all the variables in a study. There are many variables at play in a given field and the researcher is able to deal with only a few of them. The other variables that the researcher is unable to control are assumed to remain constant throughout the study. If at all there is change in the variables presumed to remain constant further assumptions are made to the effect that the changes will not interfere with the f indings of the study. This is what is referred to as assumptions of the study (Reichheld 203). This study was no different. The following are some of the assumptions made in the study together with the scope and limitations: The study addressed itself to customers from Arabic countries only It was assumed that the participants are familiar with Al-Marai, Al-Safi and Nadec products and they have used them in the past The researcher assumed that the other companies in the field were fully aware of the various strategies used in establishing consumer loyalty in the dairy industry It was assumed that the customers are fully aware of the existence of other products in the market other than those from l-Marai Company It was assumed that factors influencing consumer loyalty in Al-Marai are largely similar to those in other companies in the dairy market Literature Review Al-Marai Company: An Overview Before embarking on a critical analysis of literature in this field, it is important to l ook at various aspects concerning Al-Marai Company. This will help the reader in relating the literature review to the Al-Marai company. The researcher will begin by looking at the various products of Al-Marai Company. Al-Marai Products Al- Marai is involved in the production and supply of over three dozen dairy products. From 2005, the company has increased milk production while at the same time promoting brand awareness among the consumers. For the last six years the number of dairy cows has more than doubled from 55,500 to 103,000. This resulted in increased milk production that surpassed the 674 million litres mark. This represented 60% of the total milk production in Saudi Arabia. The following are some of the products from this company: Fresh Dairy In the Gulf Cooperation Council region, the hot climate is taken into account when manufacturing and supplying this product. Initially, companies involved in dairy farming produced powdered and canned milk. On the contrary, Al-Marai supplies fresh products from raw milk harvested from its herd of dairy cows. The products include laban, fresh milk, cream and yoghurt. The supply of these products is consistent and this satisfies the customers’ needs. As a result of this, Al-Marai has emerged the leader in this market segment in Saudi Arabia recording a 19% over the years.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Long-Life Dairy This dairy product can last for a long time and it is convenient for long distance transportation. This leads to lower production costs. However, it is noted that consumers prefer dairy fresh milk rather than long-life dairy milk. This challenge has been addressed by launching various brands of long-life dairy milk. This is for example the launch of the only lactose- free milk in Saudi Arabia and the surrounding regions. As a result of this diversification, the company has emerged the leader in the region and has grown by 30% from 2003 to date as far as the long-life dairy market segment is concerned (Morris 78). Fruit Juices Al-Marai does not depend mainly on the seasonal fruits harvested in the region. On the contrary, it obtains most of the fruits from other parts of the world. The initiative was launched in 1999 to expand the company’s range of products. With the joint venture Al-Marai has entered into with International Dairy and Juice the company is expe cted to export its products as far as Asia. Cheese and Butter These products account for the second largest share of the company’s sales after milk products. The products account for 21% of total revenue in the company. Despite the fact that competitors import the product from Europe and Australia, Al-Marai provides the consumers with fresh cheese and butter. The products include spreadable cheese, slices among others. A growth of 24% in this market niche has been recorded for the past five years. Bakery Al-Marai has also gained an upper hand in the bakery industry. This is through the establishment of Western Bakeries Limited in the year 2007. Products from this subsidiary include bread, croissants among others. The new facility which was introduced in the year 2010 has contributed significantly to the growth of bakeries. This has doubled from the initial 85,000 tonnes. Al-Marai and Customer Loyalty Brand loyalty is achieved given the fact that Al-Marai has consistently avai led quality products to its consumers around the region and even around the world. The products have being in existence for over three decades making them famous throughout the generations. This is due to the fact that the customer is aware of the products since childhood. The constant availability of the products cultivates customer loyalty given that the consumers find no need to try other brands in the market. Dairy products are used on a daily basis hence the customer should be familiar with the available products in the market. Al-Marai has achieved this by providing an elastic brand over the generations. Another factor that has boosted Al-Marai’s customer loyalty is price control. This segment is very sensitive given that Al-Marai does not pass increased costs of production over to the customers. There are chances of losing customers if this is not regulated. Customers will go for those products in the market which have favourable and affordable prices. In the past few years, Al-Marai has dominated the dairy market especially in Saudi Arabia and other regions around. For example, the company controls about 28% of the GCC market share. In the fresh milk segment, the company controls about 21% of the market share. Although Al Safi Company (one of the competitors) has managed to dominate in the flavoured UHT segment, Al-Marai has achieved tremendous growth in the segment as compared to the other players. Dairy Products in Saudi Arabia Demand for Dairy Products The production and consumption of dairy products depends greatly on demographic patterns. In Saudi Arabia, the lower age group consumes more dairy products than the older generation. These are the children aged between 0 and 14 years. Saudi Arabia has a population of about 24.8 million people and about 33% of this falls under the lower age group category. Also important to note is the fact that the population growth in this country is about 2.5% annually. This means that the demand for the dair y products targeted at the lower age group is rising annually. Based on statistics, the consumption of dairy products in Saudi Arabia is much lower than in other countries around the region (Morris 122). Price Trend and Dairy Products in Saudi Arabia A 95% growth in this trend has been recorded in the Middle East, India, China and Pakistan. This is due to the fact that the demand is high as a result of the growing population craving for the dairy products. The change in diet as a result of new lifestyles has also contributed significantly to the increased demand for the dairy products. The increasing awareness as far as dairy products are concerned has additionally increased demand for the same. Loyalty as a Business Strategy The Strategy This is a strategic business model used by the management to win customers’ and stakeholders’ loyalty in order to achieve the marketing objective (Malony 122). In simple terms, the model specifies that a product or service of high qua lity attracts a large number of customers while at the same time making them loyal to that product or service. This leads to high profits in the long run. When the customer is first exposed to the product or service, they will either be satisfied of or unsatisfied. This means that the probability of the product performing better in the future will depend on a previous experience. Customer’s expectations will be high only if recent experiences supersede prior experiences (Malony 123). A relationship is established between the consumer and the business. The strength of this relationship is determined by previous customer experiences with the service or the product offered by the company. If the level of satisfaction is low the strength of this relationship will then be affected negatively. The bond between the business and the customer as well as level of satisfaction plays an important role in determining the kind of relationship that exists. The quality of the product and the customer’s commitment to the business also signifies tolerance. To this end, the customer can tolerate a service or product which is poor so long as they have a stronger perception of the quality (Malony 119). According to Malony (133), there are various types of bonds that exist between the customer and the business. These include cultural bonds among others. For example, Al-Marai has a culture of promoting dairy products as part of the diet and as a lifestyle. This creates customer loyalty. There are also legal bonds whereby the customer is confined to the business by a legal contract. The business in this case has an obligation to satisfy the customer as per the contract. Technological bonds also play a role in customer loyalty. This arises when technology is shared between the business and the client. In the case of Al-Marai, technology has been used to satisfy the needs of the clients. The joint ventures with other companies such as Mead Johnson, PepsiCo and many others are as a result of technology. Quality products were supplied as a result of merging with other companies in the same field (Morris 34). Factors Determining Level of Loyalty Relationship Strength This is a scenario where the customer is in a position to access the services or products without a hindrance. The product or service is available to the customer at the right time and place without compromising on the quality. Relationship may be terminated if the customers shift away from the production area. This makes the company reduce its production. Another possible way of ruining the relationship is where the customer is not in need of the product or the services any more (Malony 45). Available Alternatives If a more suitable alternative is available, the customer tends to shift towards that company. In the case of Al-Marai, it is the only suitable company available to the customer and hence able to dominate the market. Critical Episodes In this case, the company is expected to mak e some decisions which will affect its production as well as the welfare of the customer. For example, it is noted that Al-Marai does not hike its prices even after the cost of production has increased. This increases customer loyalty (Morris 39). The Effects of Loyalty on Profits According to Stieb (95), it is more expensive to win over a new customer than it is to maintain an existing one. He argues that if 5% of the company’s profits are used to improve the current situation of the company and to maintain the customers, a profit increase of between 25% and 85% can be realized. Here are some effects of customer loyalty on profits: The cost of acquiring the customer is high but after some time it declines thereby increasing profits. For example, Al-Marai has been in the business for over 30 years hence several generations are familiar with the company Customers who have a long- standing relationship with a particular company are less sensitive to a hike in prices. This will lead to stable profits in the long run Long term customers are effective when it comes to referring new customers to the company If the company retains a high number of customers, the work load for the employees will be reduced. A virtuous circle of satisfaction will be formed thereby increasing profits Customers who visit the business on a regular basis are less expensive to cater for since they are acquainted with the processes of production. As such, they do not need to be inducted and at the same time cannot shift their loyalty to competitors Methodology Research Question and Problem The research question for this study read, â€Å"Why does Al-Marai Company have higher customer loyalty as compared to other similar brands such as Al-Safi and Nadec?† This has been tackled before but the researcher will shed more light on the question. According to Morris (201) Al-Marai has been into existence for over 30 years ago. Research Population and Sample Research Population The po pulation for this study are those individuals who consume Al-Marai products. As already noted in chapter one, the study will use the clients found in Saudi Arabia. This is despite the fact that the company has loyal clients in other parts of the world. The researcher will use participants drawn from Riyadh. It is noted that the population of this region stands at around 24 million (Malony 49). Al-Marai supplies products to over 43,500 customers on a daily basis. This is the population size for this study. Sample Population and Sample Size The sample population was drawn from the research population identified above. The researcher administered questionnaires on consumers who were found purchasing Al-Marai on local retail outlets. The researcher targeted 100 customers. This number was settled at after the researcher determined that it is easily manageable. It was also assumed that not all the 100 consumers will return the completed questionnaires. It was expected that about 50 consum ers will return the completed questionnaire since it was self-administered. At the end of the 7 days period, 70 questionnaires were returned. This means that the sample size for this study was 70 (N=70). Sample Characteristics Out of the 70 respondents, 43 were female while 27 were male. The age distribution of the respondents is as illustrated below: Table 1: Age of Respondents Age (Yrs) Number Below 24 24 25-45 32 Above 45 14 Total 70 Sampling Technique The researcher used a combination of purposive and random sampling techniques to come up with the sample. Five retail outlets in Riyadh which sell Al-Marai products were randomly selected for the study. The researcher then positioned himself along the supermarket aisle where Al-Marai products were displayed. It is noted that Al-Marai products are usually displayed alongside those of competitors notably Al-Safi and Nadec. However, the researcher concentrated on those clients who picked Al-Marai dairy products. Custo mers who picked Al-Marai products from the shelves and put them in their shopping baskets were approached. The researcher then handed out questionnaires to those customers who accepted the request to participate. Twenty willing customers were selected from each of the supermarkets. To reduce cases of multiple selections of respondents, the sampling was carried out simultaneously in all the five stores. The sampling was carried out between 11 in the morning and 7 in the evening. Data Collection Overview Data for this study was collected using a self-administered Likert scale questionnaire. The respondents were given the questionnaire and informed that they should complete it and return it to the supermarket within 7 days if possible. The researcher went around the five retail stores after 7 days collecting the completed questionnaires. The questionnaire had several sections. The first section touched on background information such as the age of the participant, gender, level of educa tion and such others. The second section addressed level of loyalty as far as Al-Marai products are concerned. In this section, the participants were required to rank Al-Marai products against those supplied or offered by Al-Safi and Nadec. Likert Scale Questionnaire As already indicated above, the questionnaire required the respondents to compare Al-Marai products with those of Al-Safi and Nadec. Two physical attributes and three perceptual attributes of the products were used. The respondent was required to rank the products using these attributes. The scale used to rank the products had five points. These ranged from 1 (very bad) to 5 (very good). Below is an illustration of the five levels: Very bad Bad Neutral Good Very good Level 3 (neutral) was used to capture the opinion of those respondents who felt that there was no difference between Al-Marai products and those of Al-Safi and Nadec. The researcher opted for this scale since it was felt that it was the most effective in ranking the attitudes of the respondents towards the three brands. Data Analysis and Presentation The researcher analysed the data using the five attributes using in the questionnaire. First, the researcher determined how each of the 70 respondents had rated the three brands along the 1-5 scale. After this, the researcher calculated the scores of each of the three brands in the five attributes. The data was used to draw a loyalty curve for the three brands. The x-axis of the curve represented the level of each of the five attributes ranging from â€Å"very bad† to very â€Å"good†. The y-axis represented the five attributes. Findings Scores for Each of the Five Attributes It was found that Al-Marai brand scored the highest in all the five categories or attributes used for the study. It was followed closely by Al-Safi. The figure below (loyalty curve) is a representation of the scores of the three brands in each of the attributes: Figure 1: Loyalty Curve The figure ab ove indicates that customers favour Al-Marai brands over those of Al-Safi and Nadec. It is noted that Al-Marai scored the highest in all the five categories. The brand scored the highest in the availability attribute (4.3) and lowest in the texture attribute (3.3). The table below shows the scores of the three brands in each of the five categories: Table 2: Scores for the Five Categories Attributes/ Brand Al-Marai Al-Safi Nadec Price 4.1 3.2 3.1 Packaging 3.9 2.9 2.3 Taste 4.2 2.8 2.7 Texture 3.3 2.9 2.6 Availability 4.3 3.8 2.9 Mean Score 3.96 3.12 2.72 The table above shows that Al-Marai commands more customer loyalty as compared to the other two brands. Nadec has the least customer loyalty (2.72 out of the possible 5.0). Recommendations and Conclusion Recommendations Upcoming or medium sized companies should realise that it is very important to establish customer loyalty. They should also realise that the initial cost of establishing customer loyalty is relatively high. After satisfying the needs of these customers, they need to maintain them in their business. Maintenance costs for long term customers will be low and this increases business profit. Quality of products and consistency is paramount when a company wants to establish customer loyalty. The item or service should be availed at the right time, the right place and at the right price. If these factors are taken into consideration, customer loyalty will be established and maintained. Conclusion It is a fact beyond doubt that Al-Marai has implemented strategies that have enabled it to dominate the market. The strategies include production of high quality goods, consistency and establishment of customer loyalty. Regular customers refer new clients to the company. This means that the company does not have to spend much in winning over new clients. The number of customers increases annually thereby increasing profits. This study concluded that customer loyalty is an important b usiness model that should be embraced by all businesses. Works Cited Malony, Chris. Winning Your Customer Loyalty: The Best Tools, Techniques and Practices. San Diego: Ink Press, 2006. Print. Morris, Charles. Al-Marai Co. Ltd.: Dairy in the Desert. New York: Wisdom Publications, 2008. Print. Reichheld, Frank. The Loyalty Effect. Boston: Harvard Business School Press, 2007. Print. Stieb, James. Clearing up the Egoist Difficulty with Loyalty. London: Penguin Books, 2006. Print. This research paper on Marketing Research: Customer Loyalty at Al-Marai Company was written and submitted by user Jordan Rivers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.